Whether these drugs will affect the alcohol business is unclear. With the prevalence of obesity in the U.S., some analysts suspect many people will wind up on these medications, swelling the GLP-1 global market to more than $100 billion in annual sales by 2030. Drugs in the category include Novo Nordisk's Ozempic and Wegovy and Eli Lilly's Mounjaro and Zepbound. Some experts say this feeling of satiety can extend to cravings for alcohol. Mounting concern around weight loss drugs GLP-1 drugs, which mimic the action of the glucagon-like peptide-1 hormone and stimulate insulin secretion after a meal, lower blood sugar and send feeling of fullness to the brain. While there are skeptics, investors in beer and spirits stocks expect the companies will adapt to any societal changes. The increased use GLP-1s has pushed investors to look for disruptions in all sorts of industries, challenging some basic business assumptions. As the industry works to tailor products to this new generation, some see another threat looming: the rising prevalence of GLP-1 drugs used to treat diabetes or help patients lose weight. One Gallup poll revealed that the percentage of adults aged 18 to 34 who drink alcohol has fallen to 62% from 72% in the past two decades. ![]() Indeed, studies show that drinking alcohol is less in vogue with younger millennials and Gen Z. She described the world she was avoiding: "You don't drink to drink - you drink to get completely obliterated type-of-culture." Many in her generation have joined Pell in pulling the plug on alcohol. "There was an overwhelming and very powerful expectation that we were supposed to be partying really hard," Pell said. ![]() But Pell, who works as a ceramicist and creative consultant, quit drinking entirely earlier this year, saying the association with hard partying wasn't for her. ![]() Personal Loans for 670 Credit Score or LowerĪt 25 years old, Brooklyn resident Katie Pell should be in the prime of her alcohol consumption. Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
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